The Do’s and Do Not’s of Mascara

The hunt for the perfect mascara will never end. Since the dawn of makeup woman have searched for long, lush, thick, dense, doe-eyed lashes not letting any dollar sign stand in their way. But do you really need to drop $30 on a good tube? And is there really an expiration date? What color is best for me?  Is there hope?!

In this blog post and the next we will answer some of your questions and next week review some of our staff’s favorite brands. Together we will find the perfect mascara.

DO trash it.
Toss your mascara out every 6 weeks.  Your lashes wont fall out, but if it is not taken care of properly, bacteria can build up and give you an eye infection.

DO NOT share mascara.
Easier said than done in an emergency.  But that is how bacteria can spread from her tube into yours. Protect your mascara! But if do end up sharing and your mascara changes texture, or smells funny, toss it. It’s not worth the risk.

DO wiggle.
Wiggle the brush into the base of your lashes, and kind of rotate the wand, as you close your eye.  It really pushes some of the formula into the base of the lashes, filling in the spaces between, giving you a fuller, more defined look.

DO get creative.
If working with a straight brush, grab a paper towel and bend the brush yourself giving it a nice curve.  This helps in the application.  If the brush is shaped to the eye it’s less messy and will help to push the lashes up.  When you are applying your last coat, push the lashes up and hold it there for a bit.  It helps to “set” the lashes, retaining their shape.

DO NOT pump your mascara wand.
Pumping your mascara wand into the tube introduces air into the formula, and is a sure fire way to dry your tube out in 3 weeks.  You just have to dip the wand in once, wipe off the excess on the edge of the tube, and apply.

DO know your colors.
Super black mascara is a must for dark haired, beauties.  Soft black, if you are a more mature lady with dark hair. Brown black for a more natural look, or if you are blonde, or a redhead. Brown if you are young and just starting to experiment with makeup. Indigo (super dark blue) helps to brighten the whites of your eyes. Plum or dark violet really makes your eyes stand out if you are a brunette.

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